Senior Business Analyst | Utilities Specialist | Process Architect

A Technical Deadlock Breaker with 21+ years in utilities.

I bridge the gap between legacy operations and modern SaaS (Oracle/Maximo) by building logic-based prototypes that save millions where standard implementations fail. Expert in resolving high-stakes vendor deadlocks through data decomposition and functional modeling.

Operating through Propel JD Limited, I partner with UK Electricity (Transmission, DNO, DSO), Water & Wastewater, and Gas network operators to rescue stalled enterprise transformations, architect complex data migrations, and align OT/IT engineering with measurable commercial value.

Explore Deadlocks Broken:

21+ Years

Utilities & Enterprise Transformation

Electricity (Transmission, DNO & DSO), Water & Wastewater, and Gas Networks

£3.4M+ / yr

Documented Recurring Savings

£1.8M/yr at UK Power Networks, £1.6M/yr at Yorkshire Water, plus multi-million SaaS cost avoidance

60 Substations

OT / AVC Sequence Optimization

25 MW demand reduction across serial-linked SCADA/FEP substations for NESO balancing

1,000+ Users

Maximo & Oracle OFS Delivery

MAS 8 4-level asset hierarchy migrations, Defect Management Engines & OFS Task Catalogues

Authoritative Case Studies (2016 – Present)

Hero Utility Transformations & Named Programmes

Click any skill tag to interrogate my AI Agent on that specific programme, or inspect the full Situation–Action–Result–Lesson breakdown.

Senior Business Analyst

Contractor (via Propel JD Limited)Electricity

SSEN (Bridge Programme – Work Management Transformation) · Sept 2024 – Present

Impact Highlight: Unbudgeted SaaS Module Cost Avoidance

Leading the work management tranche of the Bridge Programme, a multi-tranche transformation programme to standardise operations and maximise field staff usage.

situation

The programme required automated task creation to achieve its efficiency goals. However, the vendor team insisted this was impossible without purchasing additional expensive software modules.

action

I built a functional logic prototype in Excel (incorporating a structured Task Catalogue and Decomposition Model) to demonstrate that automated task creation was possible within the existing architecture. I then defended this data-driven solution against Architects and Technical Teams.

result

Proved the solution could be done without extra software, breaking the vendor deadlock and saving the project from significant unbudgeted costs.

lesson

Data and logic are the best tools for convincing technical stakeholders that a solution is viable when a vendor says 'no'.

Senior Business Analyst

Contractor (via Propel JD Limited)Electricity

SSEN (DSO - Flexible Market Platform) · Sept 2023 – Sept 2024

Impact Highlight: Official DSO Procurement Architecture & Training Standard

Managed the procurement and process architecture for a new Flexibility Market Platform.

situation

The project involved navigating complex business processes for a new market platform that the internal team was still scaling up to manage.

action

I process-mapped every aspect of the Flexibility Market Team’s operations. I documented existing gaps and designed the future state of these processes to align with the new platform's capabilities.

result

The head of Flexibility Procurement adopted these process maps as the official training material for the rapidly expanding team.

lesson

Clear process documentation is as much a training tool as it is a technical requirement.

Senior Business Analyst

Contractor (via Propel JD Limited)Electricity

SSEN (DSO - Project CLASS) · Sept 2023 – Sept 2024

Impact Highlight: 25 MW Demand Reduction across 60 Substations

Enabling SSEN-DSO to reduce 25 MW of power for 15-minute durations to support NESO requirements.

situation

The project faced a major technical hurdle: the instruction flow from Front-End Processors (FEPs) to substations had significant limitations, including serial line communications dependencies between AVC relays and SCADA and constrained power headroom per substation.

action

I optimised the AVC (Automatic Voltage Control) control sequence for 60 substations to achieve maximum power reduction. This required managing multiple constraints, including serial line comms dependencies and power headroom per substation.

result

Received praise from OT Architects and the vendor for the technical depth of the solution, even after the project was paused by NESO.

lesson

In OT environments, understanding low-level technical constraints like serial comms is critical to successful process design.

Senior Business Analyst

Contractor (via Propel JD Limited)Water

Southern Water · Dec 2021 – Sept 2023

Impact Highlight: 30-Year Legacy Migration to 4-Level Maximo MAS 8 Hierarchy

Led the Asset Management transformation for a Maximo MAS 8 implementation, focusing on legacy data migration and FCA restructuring.

situation

Legacy data was in a 30-year-old flat structure that was incompatible with Maximo's modern hierarchical requirements, causing a migration standstill.

action

I devised new techniques to clean and translate data, including PM and Location translations. I also built a business case to restructure the Asset Hierarchy to 4 levels, overriding the previously approved 3-level design.

result

Senior management appointed me as the responsible person for the FCA migration. I also converted multiple single PMs into more efficient seasonal and cyclical PM schedules.

lesson

Don't be afraid to challenge an approved design if the data proves a different hierarchy is needed for long-term success.

Senior Business Analyst

Contractor (via Propel JD Limited)Electricity

SSEN (Transmission) · May 2020 – Dec 2021

Impact Highlight: Portfolio-Wide Benefit Realisation Calculator

Led initiatives to align technical transmission projects with business value, designing benefit realisation tracking across the portfolio.

situation

Multi-million pound infrastructure projects were failing to track how they actually delivered value to the business, creating a gap in stakeholder confidence.

action

I mapped technical requirements to business sentiments and designed a standardized Benefit Realisation tracking mechanism and Benefit Realisation Calculator from scratch to quantify tangible and intangible benefits.

result

Created a clear link between infrastructure spend and business value, which was adopted across the transmission portfolio and enabled cost-benefit justifications that previously relied on subjective narratives.

lesson

Senior BA work often centres on bridging the gap between a technical cost and a business benefit.

Senior Business Analyst

Contractor (via Propel JD Limited)Electricity

SSEN (Asset Management Transformation) · Oct 2018 – May 2020

Impact Highlight: Defect Management Engine for 1,000+ Users

Architected the Defect Management Engine for a large-scale Maximo asset data migration across 1,000+ users and multiple enterprise systems.

situation

The Defect Management process was too complex for the technical development team to translate into Maximo logic, and multiple legacy systems (IPS, CBRM, Chime, Oracle Fusion) had to be kept in sync.

action

I designed the core sections of the Defect Management Engine and a custom Defect Management Scoring system. I broke down monolithic specifications into modular, testable components using entity-relationship modelling, and created the programme's 'Benefit Realisation Calculator'.

result

The Maximo technical team praised the simplified business requirements, which allowed them to build a complex engine that successfully synced across multiple IT environments for 1,000+ users.

lesson

A BA's job is to simplify the complex so that developers can build with confidence.

Product Owner / Consultant

ConsultantWater

Amey at Yorkshire Water · Nov 2016 – Apr 2018

Impact Highlight: £1.6M / Year Savings & Global Utility Product Rollout

Turned a loss-making contract around by designing and launching a custom planning application for waste water operations.

situation

The contract was burning budget at an unsustainable rate because planners were manually collating data from multiple systems into spreadsheets.

action

I built a business case for an Excel-based planning system to speed up the process by 100%. My firm approved the case, gave me a dev team, and appointed me Product Owner.

result

The application was so successful it expanded into unit costing and became a global utility solution for my firm, delivering £1.6M/year in savings across Plant audit (£700k), Planning & Scheduling (£300k), Material tracking (£360k), and Tarmac redesign (£240k). I served as the customer, tester, trainer, and designer.

lesson

Internal product development can be the fastest way to solve a client's operational deficit.

Additional Utility & Enterprise Track Record (2004 – 2018)

Earlier Utility, Regulatory & Engineering Engagements

Foundational delivery across UK electricity distribution, national transmission, gas networks, water utilities, and industrial plant engineering.

Severn Trent Water

Management Consultant / Business Analyst · 2018

Water & Wastewater

Workforce Productivity & Fleet Optimisation

Conducted comprehensive fleet utilisation analysis and operational data modelling to identify and unlock workforce productivity improvements.

National Grid

Business Analyst / Regulatory Reporting Specialist · 2016

Electricity & Gas Transmission

Automated OFGEM Regulatory Reporting

Designed and delivered semi-automated RRP (Regulatory Reporting Pack) workflows and data validation models for critical OFGEM regulatory submissions.

Northern Gas Networks

Lead Business Analyst · 2016

Gas Distribution

Cloud Streetworks Transformation

Orchestrated end-to-end business requirements and operational rollout for a cloud-based Streetworks management solution.

UK Power Networks (UKPN)

Business Analyst / Streetworks IT Lead · 2012 – 2015

Electricity Distribution (DNO)

£1.8M / Year Recurring Savings • UK Utility Week Awards Shortlist

Led multiple Streetworks IT transformation projects delivering £1.8M/year in documented penalty avoidance and operational efficiency savings; shortlisted for the UK Utility Week Awards.

Infosys

Senior Associate / Enterprise Asset Management Consultant · 2010 – 2012

Enterprise Asset Management & Aviation

IBM Maximo Platform Architecture

Conceptualised enterprise asset management platforms using IBM Maximo for global clients, including authoring an enterprise maintenance case study for American Airlines.

Tata Motors

Enterprise Asset Management Analyst · 2006

Automotive & Industrial Manufacturing

Enterprise EAM IT Roadmap

Formulated the strategic IT roadmap for Enterprise Asset Management across manufacturing plant operations.

Asian Paints

Plant Engineer · 2004 – 2006

Industrial Process Manufacturing

TPM Planned Maintenance & Plant Engineering

Managed plant engineering, preventive maintenance schedules, and Total Productive Maintenance (TPM) reliability initiatives on high-throughput production lines.

Transparent Capability Breakdown

Skills Matrix & Technical Toolkit

An honest assessment of core domain strengths, active quantitative tooling, and explicit non-focus areas.

Strong Expertise

Production-proven across multiple UK utility transformations

  • Oracle Field Service (OFS)

    Automated task creation, Task Catalogue architecture, functional logic prototyping & decomposition modelling

  • Maximo (MAS 8, V7.1)

    30-year legacy data migration, 4-level asset hierarchy design, Defect Management Engine & FCA restructuring

  • Process Re-engineering

    End-to-end operational process architecture, gap analysis, and training-grade future-state workflows

  • OT Architecture (AVC Optimization)

    Substation voltage control sequencing, FEP-to-substation serial comms constraints, SCADA & power headroom modelling

  • Utilities Domain (DSO/Water/Electricity)

    21+ years across Electricity (Transmission, DNO, DSO), Water & Wastewater, and Gas distribution networks

  • Entity-Relationship Modelling & Data Decomposition

    Breaking monolithic specifications into modular, testable components across IPS, CBRM, Chime & Oracle Fusion

Developing & Analytical

Applied in optimization, reporting & hybrid product delivery

  • Power BI

    Executive dashboards, benefit realisation tracking, and operational KPI visualisation

  • R for Optimization

    Regression, classification, statistical visualisation & operational modelling

  • Agile Product Ownership

    Agile/Waterfall hybrid delivery, backlog prioritisation, and internal product turnarounds

  • Linear & Integer Optimisation

    Constraint-based resource scheduling, substation sequencing & unit cost optimisation

Acknowledged Gaps

Areas outside my core functional/process architecture remit

  • Native Mobile App Dev

    Focuses on functional logic, APIs, and field workflow architecture rather than iOS/Android native coding

  • Cloud Infrastructure (DevOps)

    Focuses on SaaS application architecture and enterprise integration rather than AWS/Kubernetes DevOps

  • Consumer Retail Marketing

    Deeply specialised in regulated B2B/infrastructure utilities rather than B2C retail growth marketing

Platforms, Systems & Analytical Methods

Oracle Field Service (OFS)IBM Maximo MAS 8 & v7.1Advanced Excel / VBA / PowerQueryEntity-Relationship (ER) ModellingMS Visio & BPMN Process ArchitecturePower BIR (Regression, Classification, Visualisation)Linear & Integer OptimisationMS ProjectSCADA / AVC / OT Sequence ModellingOracle Fusion / IPS / CBRM / Chime IntegrationOFGEM RRP & Benefit Realisation Modelling

Qualifications & Advisory Practice

Certifications, Education & Propel JD Limited

Certifications

Enterprise Systems & Analytics

  • IBM Certified Deployment Professional — Maximo Asset Management (Multiple Certifications)

    IBM · Enterprise Asset Management

    Certified across IBM Maximo Asset Management architecture, functional configuration, and enterprise deployment.

  • The Analytics Edge

    MIT (Massachusetts Institute of Technology / edX) · Data Science & Mathematical Optimisation

    Applied analytics using R, linear and integer optimisation, logistic regression, classification trees, and clustering.

  • Total Productive Maintenance (TPM) — Planned Maintenance

    Japan Institute of Plant Maintenance (JIPM) / Industrial Standard · Industrial & Asset Reliability

    Structured equipment reliability, preventive maintenance scheduling, and zero-breakdown operational discipline.

Academic Credentials

Engineering & Executive Analytics

  • Indian Institute of Management Ahmedabad (IIM Ahmedabad)

    Executive Education — Business Analytics & Management

    Quantitative decision analysis, statistical modelling, and strategic business transformation.

  • National Institute of Technology Rourkela (NIT Rourkela)

    Bachelor of Technology (B.Tech) in Mechanical Engineering — First Class

    Strong engineering foundation in mechanical systems, thermodynamics, industrial operations, and quantitative problem solving.

Propel JD Limited

Director & Principal Business Analyst

Specialist UK utilities business analysis and process architecture practice led by Joydeep Sen (Birmingham, UK). Delivering high-impact B2B contracting and advisory engagements across Electricity (DNO/DSO/Transmission), Water & Wastewater, and Gas networks.

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